About Us

Dimension Alpha is a full-service business intelligence consulting practice focused on one thing: We help organizations of all sizes achieve Data-Driven Dominance. We turn data into actionable insights that help our customers make decisions about their customers, products, operations, competition, sales and marketing, and human resources. Most of all, we help organizations develop a data-driven culture as a sustainable competitive advantage.

Now that we have the boilerplate corporate speak out of the way – who are we really? What makes us great?

Empathy – Too often, IT and software development projects take place between two opposing forces – the IT organization and the business partners and leaders. We are in business to serve our clients and not any other agenda. We believe that technology should work for the business and not the other way around.

Pragmatism – We’ve all heard the phrase, “if it is worth doing, it is worth measuring”. Sometimes the cost of measuring things exceeds the potential value created from the exercise. Other times, the metrics themselves lead to what we call “perverse incentives”. We recently helped a medium-sized multinational identify sales metrics that were out of alignment with their strategic goals. The result – fewer but better targeted metrics leading to decreased customer churn rates.

Small is Beautiful – Once reserved for only the largest organizations, Business Intelligence is not only available to small and midsize companies but we find those are some of our most data-driven and innovative clients. You don’t need years and a huge software, hardware, and labor budget to become more data-driven. Let’s start small and keep it simple.

Communication – We are a diverse set of professionals equally at ease talking about the virtues of columnstore indexes as we are business strategy. We also like to talk about dogs, beer, and food. Good communication on a human level leads to true collaboration.

On that note, let's start a conversation today.

Connect Now


1. An aspect or feature of a situation, problem, or thing.
2. A location in space-time
3. In business intelligence, dimensions categorize and describe facts and measures in ways that support meaningful answers to business questions. more


1. Denoting the dominant animal or human in a particular group.
2. Denoting a person (or organization) who has a dominant role or position within a particular sphere.
3. An abnormal rate of return in excess of a peer group or benchmark. more